Every author imagines themselves being published and
eventually becoming a bestseller. Most, outside of writing time, dream of gaining the notoriety and fame
that comes with having your book in print and read - received well; by a large audience. However,
this occurs for few authors.
Most will over time decide to pursue a small market strategy of
publication. For many of these authors the process can seem tedious and
burdensome because of the varying elements necessary in operating an independent press. The most extensive of these can often, and has left many, feeling
discouraged. For them being a small press and book distributor that has to
market and sell what he/she has written - is too much of a process to every seem to pay what is put in it.
With marketing and
advertising plans it seems you’re limited to you and your expertise. That is
unless you have room in your budget to employ others. For some, especially new
writers/ publishers this can be disillusioning. You’ve put together a well-crafted
piece that no one or few get to read because you don’t have an established
market; or better said no one knows you exist.
There are a number of ways however to remedy this - to market
your book and encourage distribution. With the advent of POD (print on Demand)
and especially EBook publications; there is no requirement to hold inventory of
your book (which costs). And with many companies [Amazon for instance] having
an independent publisher alternative, your work can be distributed with just a
few clicks.
Your final concern then would be sales. How do I actually
make a profit from my book?
A quick and simple answer would be using a social media strategy. Not
surprisingly social media can drive sales of your book. The question is how to
get my writings, my published book into the social media spectrum?
Here is a short view of how to write publish and sell your book…
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